Print Design, Packaging & Website (work created with Heckler Associates)
About this project

In collaboration with Heckler Associates in Seattle, we’ve had the opportunity to work on one of the oldest shoe brands in America, PF Flyers. Over recent years, Heckler Associates has done a remarkable job taking a piece of athletic history and making it relevant again. We had the pleasure to be involved in their 2007 autumn collection — designing catalogs, brochures, retail sales tools and an online experience. Using elements of the PF heritage library and a stroll-in-the-park photo shoot, the stage was set to communicate the seasonal product line of natural full-grain leather and canvas materials. In a saturated industry, PF Flyers has been gaining traction over other casual footwear brands.

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