In collaboration with Heckler Associates in Seattle, we’ve had the opportunity to work on one of the oldest shoe brands in America, PF Flyers. Over recent years, Heckler Associates has done a remarkable job taking a piece of athletic history and making it relevant again. We had the pleasure to be involved in their 2007 autumn collection — designing catalogs, brochures, retail sales tools and an online experience. Using elements of the PF heritage library and a stroll-in-the-park photo shoot, the stage was set to communicate the seasonal product line of natural full-grain leather and canvas materials. In a saturated industry, PF Flyers has been gaining traction over other casual footwear brands.
Print Design, Packaging & Website (work created with Heckler Associates)About this project