Fall is a special time of year at Starbucks. The rich colors outside and the cooler temperatures just beckon us for a cozy environment where we can sip our cup of coffee. Its also a time of rituals, where we return home from summer vacations and settle into our routines. We go to school, take on new projects and get involved with our more immediate community. During this time of change, Starbucks becomes an extension of home — a cozy place to take respit and connect with someone over a Pumpkin Spice Latte. With an earthy palette and textures, the message of comfort was communicated at retail with the intention to be calm and inviting.
Print Design, Retail Fixtures & PackagingAbout this project